floe MVP.
In short, floe is a single platform to connect people and spaces in the North-East of England. (Released Oct 2024)
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Floe aims to provide flexible and engaging co working from previously underutilised spaces.
From freelancers and remote workers, to those working for larger organisations but who want to work from different locations floe aims to change to future of work.
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The MVP aims to ignite local ecosystems, through its multi-location booking platform.
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Sketches & wireframes, personas, workshopping, company requirements and research, high fidelity Ui design for MVP dev handoff.
The future of work.
The Problem
Professionals and small businesses in the North East lack flexible, affordable workspaces, while landlords with underutilised spaces struggle to find tenants. Traditional office leases are costly, and there's no simple way to connect these groups or build community within co working spaces.
The Solution
A Co working app which lets users sign up, book various workspaces, and connect with landlords offering underused spaces. The app will also foster community by enabling networking, events, and collaboration, benefiting both users and landlords while optimizing space usage.
Our Key findings
Pandemic
*Fundamentally changed how and where we work
*Result were taken from research done on a group of 105 people working from a coworking space in Newcastle. By conducting surveys and from having more in depth conversations with both regulars and those who were there on a day pass
Freedom
*It gave many the freedom to choose where to work
68%
*Of people choose to work from a coworking space even when hired on a remote contract
Community
*82% of feedback showed the primary reason people choose to work in a co working space was to feel like they are part of a community
After gathering our research though interviews, surveys and discussions, we then conducted multiple workshops to gain a deep understanding of our users, their wants, and their needs.
Through these interviews we were able to identify key pain points, desired features, and opportunities to enhance the overall experience of finding, booking, and renting coworking spaces.
Research & categorisation
Defining the MVP
Separating the MVP from Version 1 was important because it allowed us to focus on delivering the core features first, In the hope that we can get early feedback and validate the idea.
With the MVP, we can test and iterate quickly, while Version 1 will include more features based on what we learn. This way, we can move faster, use resources wisely, and make sure we're building the right product.
Design Process
1.
Discover
Surveys
Face to face interviews
Data analysis
2.
Synthesis
Personas
Journey maps
3.
Ideate
User flows
Wireframes
Lo-fi prototypes
4.
Design (Next to do)
High-fi designs
Component library
Branding ideation
Developer handover
