Partnerize Marketplace.
V.1 FEATURE Design
A full ETE design project focusing on offering a user-friendly feature to create lasting Brand/Partner Relationships.
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Advertisers and Partners find it hard to connect with each other through the Partnerize Platform. This is due to previous legacy rules which value Advertiser privacy and ring-fenced networks over an open environment.
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To reduce barriers between advertisers and partners, by removing the need for internal interventions, whilst allowing Advertisers to promote on a PZ Marketplace which will be discoverable by all PZ partners.
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Competitor research, user research, prototyping, validation, final designs, & feature iterations.
‘Find, recruit and optimize diverse partners with automated, data-driven recommendations..’
Marketplace V.1
Problem
Despite the growing popularity of affiliate marketing as an effective way to drive sales and revenue, there remains a significant challenge for both brands and partners in discovering and connecting with one another. Brands often struggle to find the right partners that align with their business goals and values, while partners face difficulties in gaining visibility and exposure to potential clients.
This lack of efficient partner discovery and connection can lead to missed business opportunities and limited growth potential for both brands and partners. Additionally, the existing process for identifying and evaluating potential partners can be time-consuming, costly, and inefficient, leading to frustration and a drain on resources.
Solution
To address this challenge, we created a Marketplace v.1 feature within our affiliate marketing platform. By providing a streamlined and intuitive platform for brands and partners to discover and connect with one another, we aimed to simplify the process of affiliate marketing, improve ROI for brands and partners, and drive growth and innovation in the industry.
‘Curate the right partner mix for your brand with automated, data-driven suggestions that align to your target audience. With Discover, partner diversification is made easy using powerful machine learning’
Design Process
1.
Discover
Surveys
Usability tests
Data analysis
User interviews
2.
Synthesis
Affinity mapping
Empathy maps
Personas
Journey maps
Ideate
User flows
Card sorting
Wireframes
Lo-fi prototypes
3.
4.
Design
High-fi designs
Component library
Branding ideation
Developer handover
During the discovery phase of the marketplace project, extensive market research was conducted, revealing industry trends, and feedback from stakeholders was gathered. The goal was to gain a deeper understanding of the needs and pain points of both brands and their partners or influencers.
Key challenges that brands and partners faced in discovering and connecting with one another were identified, as well as the features and functionalities that would best serve their needs. The competitive landscape was explored, and opportunities for differentiation and innovation were identified. By leveraging insights from the discovery phase, a marketplace solution was created that provided tangible value to both brands and partners, driving growth and success in the affiliate marketing industry.
Discover
Research & User base
By doing face to face interviews with exsisting users we were able to identify the main needs of both Brands and Partners The feedback we received helped us to identify:
For brands, the Marketplace v.1 feature need to provides a simplified process for identifying and selecting partners that can help them reach their target audiences and they want the ability to search, filter, and evaluate potential partners based on their needs and preferences
For partners, the Marketplace v.1 feature needed to provide a powerful platform for showcasing their unique offerings and connecting with brands that align with their values and goals. We found that these user wanted a feature which provided increased visibility and exposure, helping them grow their business and reach new audiences.
Key results
Partners
Needed the Marketplace feature to help them with the task of showcasing their unique offerings.
Brands
Needed the Marketplace feature to help them with the task of identifying and selecting partners.
User flows and journey mapping.
Journey mapping out a user being invited and accepting a campaign invite from a brand involves a step-by-step analysis of the user's experience from the moment they receive the invitation to the moment they accept it.
The user may receive the invite through various channels such as email, social media, or a dedicated campaign management platform. The user will then need to review the campaign details, including the compensation, requirements, and deadlines, to ensure that it aligns with their goals and values.
Hypothesis testing
Sucess, with delays or fail. Testing my hypothesis on users, in order to see if the proposed process is easy to follow.
By giving the test subject a secenario and asking them to show and explain how they would carry out a task, I was able to see where they paused or struggled throughout the process.
The results of test 1 showed some process errors. The results of test 2 showed an initial update to the manage option, where it was made more obvious. This led to better noticeability for the Manage option and increased success for each test subject. Making these small iterations improved overall usability.
Investigate & Approve Partners
It is crucial for a brand to thoroughly investigate a partner or influencer before approving them for a campaign to ensure the best possible outcome for both parties. By vetting potential partners, brands can confirm that they are partnering with trustworthy and reliable individuals who align with their values and goals. This not only protects the brand's reputation but also reduces the risk of potential legal or ethical issues down the line.
Additionally, investigating partners or influencers helps to ensure that the partnership will be a good fit for both parties. Brands can assess the partner's audience demographics, content quality, and engagement metrics to determine if they are the right match for the campaign. This can help to ensure that the campaign is successful and reaches the intended target audience.
Moreover, investigating partners or influencers before approval can also help to establish clear expectations and guidelines for the campaign. By understanding the partner's content creation process, brand safety measures, and past performance, brands can provide specific and detailed campaign requirements that align with their marketing goals and objectives.
The results.
Efficient Partner & Brand Discovery:
The Marketplace v.1 feature offers a streamlined process for brands to discover and connect with potential partners, making it easier to find the right partners that align with their business goals and values.
Increased Visibility: The Marketplace v.1 feature provides a platform for partners to showcase their unique offerings and increase their visibility to potential clients, leading to new business opportunities and growth.
Greater Choice: The Marketplace v.1 feature offers a range of partner options for brands, providing greater choice and flexibility in selecting partners that meet their specific needs and preferences.
Enhanced User Experience: The Marketplace v.1 feature prioritises user experience, providing a user-friendly interface that simplifies the process of discovering, evaluating, and connecting with partners.
Improved ROI: By connecting with the right partners, brands can improve their return on investment (ROI) by reaching their target audience more effectively and efficiently.
